How many times have you found yourself looking at a friend’s Snap of a really cool-looking café and thinking, “Man, I want to go here!” Well, thanks to Snapchat’s new Context Cards feature, doing that has become as easy as getting your cat to ignore you!
This feature, which can be accessed by swiping up on a Snap, will give you all the dope about the place in question by pulling in content from partners like Uber, Foursquare, Resy, Michelin, goop, and more. So, if you want more information about a restaurant, you can look up reviews from TripAdvisor. If you want to make a reservation there, you can do that using OpenTable. If you want to book a cab to reach the place, hit up Lyft… All this without ever leaving Snapchat!
This killer marketing move from the multimedia-sharing app is so simple and useful that you can’t help but wonder how is it that no location-based networking platform thought of this before. Snapchat, which has made its intentions of adding more partners to this service perfectly clear, has also integrated the Stories feature into Context Cards – so you can check out more Snaps from the same venue and make an informed decision.
“With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye,” says the company which debuted this feature just four months after launching a location-discovery tool called Snap Map.
Now, in case you are wondering if every single Snap will have a Context Card, they won’t. The feature is only available for geotagged posts (obviously) that have been shared in the public feed or those that have been tagged with Snapchat’s venue-specific geofilter. The rollout of Context Cards has also begun with only a handful of countries – the United States, Canada, the United Kingdom, Australia, and New Zealand – but we expect a worldwide launch soon!
So, how long before Instagram decides to play catch-up?