Intel is buying a stake in HERE as part of its focus on self-driving cars

And now has access to the data that will power self-driving cars!


Intel missed out on the mobile computing revolution and it certainly doesn’t plan on repeating the same mistake with Self-driving cars. In a bid to strength its position in the Self-driving car market, the company has announced that it is acquiring a 15% stake in HERE.

Intel isn’t just investing in the mapping expertise that HERE brings. With the investment in HERE, Intel is making it easier for itself to do business with the Audi, BMW, Daimler consortium.

HD Maps 

Intel and HERE also signed an agreement to collaborate on the research and development of a proof-of-concept architecture that supports real-time updates of HERE’s HD maps for self-driving cars. Audi, BMW and Mercedes will be testing the architecture. Its going to be interesting to see which other companies participate in this architecture.

“Cars are rapidly becoming some of the world’s most intelligent, connected devices, We look forward to working with HERE and its automotive partners to deliver an important technology foundation for smart and connected cars of the future.” – Brian Krzanich, Intel CEO

Maps are the crucial aspect of Self-driving cars and with the investment in HERE, Intel is well-placed to make sure that it doesn’t miss out on the next big revolution in transportation.

I am one of those passionate "Geo-geeks" and "Geo-people" who is just too excited about everything Geo and Management. Location information and spatial technologies are just too big to take a back seat and watch them revolutionize the world. Always curious and looking for ways to innovate, I guess that it comes naturally by the gene pool I inherited from an engineer Mom and a researcher Dad.