Spotify has its curated playlists, Apple Music has its exclusives and Google Play Music? Google Play Music has Context awareness.
Google has turned to its biggest strength in a bid to compete better with the likes of Spotify and Apple Music. The company has announced the launch of a new version of its Music app that will use machine learning and context awareness to figure out not only what songs you might like (Spotify does it so well) but also include contextual information i.e. your location, the activity you are engaged in and the weather to better personalise the playlist.
…Google Play Music uses machine learning to figure out what music you like and then mixes in signals like location, activity, and the weather along with hand-picked playlists to personalize music for wherever you are and whenever you want tunes. Starting this week on Android, iOS and the web, the new experience will roll out globally (62 countries, to be precise). – Elias Roman, Lead Product Manager, Google Play Music
By location, Google isn’t going to provide you songs that are trending in your country, it plans to use it to “personalize music for wherever you are”. Sitting in an airport? Maybe you would be like to listen to some relaxing songs. Working out in the gym? Okay, lets pump up the beats then!
On one hand, its amazing to note that location and context awareness can help create the perfect playlist and is probably one of the most visible apps where Google’s Activity Recognition API is being used (Related: Google’s Activity Recognition API is awesome but where are the apps? [Nov, 2015]) but naturally all of this raises concerns about data and location privacy. Google lets users opt-out of location tracking, if they wish to and if you are concerned about your location privacy, you must definitely make use of the opt-out.
But its still a pretty cool feature (barring the obvious privacy concerns) and its definitely worth trying out just to see what music it decides to play when and where.
From parks to airports to bars, whether you’re walking, biking, or driving, the right music makes any moment better. With the new Google Play Music, we’re here to help with the perfect soundtrack for the things you do every day. After all, the only thing better than finding the perfect music is the perfect music finding you. – Elias Roman, Lead Product Manager, Google Play Music