Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very good reason for it – smartphone is most personal device you’ve ever had. It’s always online, it’s always with you, it knows where you are… From advertisers perspective you cannot dream about anything more. While online “desktop” ads are typically selling virtual services or bringing traffic to online stores, mobile ads have a potential to actually drive foot traffic to local merchants.
Google is unquestionable leader in that area who earns over $50 bln a year on online advertising. Now Mountain View giant is planning to utilize the knowledge it has about you. If you own a smartphone, you’re most likely connected to Google services. If in addition you use Chrome on you computer Google can actually track your “desktop location” based on your smartphone (in addition to tracking a WiFi you’re connected to). This allows Google to show you local ads also on you computer.
Bloomberg reports that Google is planning to launch such a service as a part of Google Shopping service in US, UK, France, Germany, Japan and Australia. Sridhar Ramaswamy, Google’s senior vice president of ads and commerce commented:
The ads show what products are available nearby when users search for items, combining the key digital trends of local, mobile and commerce.
I believe that the way that Google uses its services for advertising is genius and scary at the same time. And there is a very thin line between these two.