Two years ago Foursquare launched a really great campaign with American Express. It allowed Foursquare users to get special discounts and deals by checking in to local businesses after linking their Foursquare accounts to their credit card. This was very innovative project at that time. Users had to check-in and they were automatically getting discounts when paying by American Express. The easier and less clumsy the process, the more people will want to do it, and actually it was pretty popular among 4sq users.
This week Foursquare is expanding its offer to Visa and MasterCard credit and debit plastic holders. This means that Visa and MasterCard can approach Foursquare to reward customers for checking in to businesses. Merchants, on the other hand, get enhanced analytics from Foursquare about the kinds of people spending money at their location. Once you’ve initially added a credit card to your Foursquare account, discounts activate automatically any time you check in to an eligible location.
What I like about it is simplicity. I don’t need to print Groupon coupons or show my smartphone screen to a waiter. It’s just there and now it’s gonna be available to practically everyone, because everyone own America Express, Visa or Mastercard. It seems that this is going be the direction where the industry of location-based discounts will go.
source: All Things Digital