#Featured

Check out Google Maps in Lego form with this awesome Web app: Brick Street View

Over the years, we have seen Google Maps in different Avatars, as a Pac-man game, GeoGuessr and many others. Add “Google Map in Lego form” to that list – Brick Street View, designed by Einer Öberg is a cool web application that renders Street View locations in Lego format. Yes, it even has Lego cars and plants in the landscape. The application works exactly the same way that Google Maps does but instead of dragging a street view icon, you “Grab the hand” of your Lego tour guide 🙂

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The way Famous landmarks are rendered when you hover over them is pretty awesome 🙂

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Once you enter street-view, the buildings are hard to recognize. To be fair, It’s not that easy to get everything working in a project that is just an experiment. Kudos to Einar öberg for this geoawesome application.

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Want to know more about the technology (& libraries) behind Brick Street View – here’s the link.

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#Business

Uber joins the bidding to acquire HERE

Nokia HERE - Geoaweosmeness

Two weeks ago we’ve reported that Nokia is planning to sell its mapping unit HERE, as part of an ongoing restructuring of its business. The list of potential buyers included the major global tech brands: Apple, Microsoft, Amazon and Alibaba. This week we finally had some facts. The consortium of German car-makers including BMW, Audi and Mercedes together with Chinese mapping giant Baidu put an formal bid to acquire HERE with on offer of over $2 billion.

Today Uber joined the race for Nokia’s mapping unit and has submitted a bid for as much as $3 billion. Uber’s interest in mapping data is obvious as location-based services is a core part of its business. Right now Uber is forced to use external mapping APIs but a purchase of HERE could bring some of that technology in-house. The company has already taken steps in that direction with the acquisition of mapping company deCarta earlier this year. But that’s not all. Uber is heavily working to a driver-less taxi project where it aims to quickly dominate global markets. HERE’s mapping technology could help to develop the project as well as it would allow to keep competitors from having the same road network data.

Stay tuned for another round of news about Nokia selling HERE. We’ll report you all the updates.

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