Apple nabs Google, NASA staff for sat imagery, AR, autonomous cars


The last few weeks have seen Apple quietly adding some very, very smart people to its talent pool. The tech giant has roped in top executives from Google’s satellite business, NASA and Tesla. Here’s what we know so far…

Satellite operations

Google’s head of spacecraft operations, John Fenwick, and satellite engineering lead Michael Trela have been brought on board for a new hardware team, according to Bloomberg. The report notes that the duo will report to Dropcam co-founder Greg Duffy.

Now, it’s not clear whether Apple is interested in satellite imagery collection to update its Maps faster or for building a commercial constellation of satellites for broadband Internet. But, you’d remember we told you in December 2016 that Apple is building a team of robotics and data-collection experts that will use drones to capture geographic source data. And the Bloomberg report pointed out that in 2015, Apple had acquired Aether Industries which provides high-resolution aerial images from its smart balloon platforms. On the other hand, Apple is already funding a Boeing project that would deliver high-speed Internet through a constellation of more than 1,000 satellites in low-Earth orbit.

Self-driving cars

Last week, Business Insider got its hands on an Apple filing with the California Department of Motor Vehicles that divulged the identities of the official operators of its autonomous cars project. Though the filing was obtained under a public records request, the names of these drivers were not supposed to be made public.

The BI report, nonetheless, reveals the names of several self-driving car operators: ex-Tesla engineer Christopher David Gadda; former NASA Jet Propulsion Laboratory robotics engineer Paul Hebert PhD; control systems PhD David Rosas; a University of Texas PhD scholar Shilpa Gulati; Stanford PhD; as well as former NASA JPL robotics engineers Victor Hwang and Jeremy Ma.

What’s interesting is that a majority of these executives have not mentioned their association with Apple in their public online profiles, such as, LinkedIn. Apple has kept its work on autonomous vehicles, dubbed as Project Titan, pretty hush-hush till now. But, now that the iPhone maker has obtained permit to test its self-driving cars in California, we can expect to learn more.

Augmented reality

Apple has also hired NASA JPL’s augmented reality (AR) and virtual reality (VR) expert Jeff Norris. He’s reportedly working on a pair of AR glasses that would be released with the future versions of the iPhone. Apple CEO Tim Cook is anyway all gung-ho about AR, and is convinced that it would become as widespread a phenomenon as smartphones.

Get ready for interesting times!

Ishveena is a geospatial enthusiast and a freelance technology writer who has been named among Geospatial World's 50 Risings Stars 2021. With 13 years of mainstream journalism and digital content writing experience, Ishveena is passionate about bringing to the fore the value of location technology to the economy and society. Her clients include GIS corporations, proptech companies, fintech leaders, and some of the world's top drone manufacturers and service providers.



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